The craft of brewing is subject to constant change, the zeitgeist wants unique beer interpretations with heart and soul. Thus, it comes as no surprise that the European Beer Star keeps developing in sync with the times.
2021 = 70+1
This year’s European Beer Star has 70+1 categories. 70+1? Normally, that’s a way of talking about birthdays if you’re above a certain age.
But we say: Creative work is reflected in a creative competition.
The new special category **Free-Style Beer** appreciates extraordinary creations which can’t be set in limits. This is why there are no analytical restrictions to entries.
Competitors may convince jury members of the uniqueness of their beers through descriptions.
Storytelling matters
Not only the history of beer will be acknowledged but also challenging brewing methods will be honored. Innovativeness and unique selling points are emphasised. „What makes your beer so very special?“ Being „different“ is not enough.
Quality is decisive and it has to show in the criteria of bouquet, taste, harmony and mouthfeel. A holistic approach – truly in keeping with the zeitgeist. This is why there are no analytical restrictions to entries. Competitors may convince jury members of the uniqueness of their beers through descriptions.
More information about the new category can be found in the category description
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